previous projects
*
previous projects *
Magic Castles — ‘I Wanna Be A DJ’ Campaign & Brand Magazine
Conceptualised and delivered a bespoke campaign for contemporary fashion label Magic Castles, designed to authentically connect with the brand’s target audience. The ‘I Wanna Be A DJ’ campaign encompassed the development of a distinctive creative direction, supported by advertising concepts and a dedicated brand magazine.
Oversaw the full creative production process, including model and photographer sourcing, location curation, shoot art direction, and post-production editing. The campaign narrative was brought to life through visually-led editorial content and styled promotional materials.
In addition, devised a comprehensive integrated marketing strategy presented within a professional communication pack, structured around the SOSTAC model. This strategic framework outlined a clear situational analysis, objectives, campaign strategy, tactical activation, actionable deliverables, and control measures to guide effective execution and performance evaluation.
NIKE — Grounded A/W 23 Concept & Visual Merchandising Strategy
Collaboratively developed a seasonal clothing range concept for Nike’s Autumn/Winter 2023 collection, identifying key market opportunities and consumer insights to inform the design direction. Produced a comprehensive visual merchandising strategy to support the range, detailing retail implementation plans, in-store visual concepts, and campaign integration. The project combined trend forecasting, product development, and brand alignment to deliver a considered, commercially-driven concept tailored to Nike’s audience.
AU Vodka — New Product Launch Event, Edinburgh *
AU Vodka — New Product Launch Event, Edinburgh *
Planned and executed a product launch event for AU Vodka’s latest release, hosting an exclusive influencer-led club night in Edinburgh. Managed end-to-end event production, including influencer outreach, guestlist curation, and on-the-ground coordination. Developed and delivered a supporting social media giveaway campaign to amplify pre-event awareness and post-event brand engagement. The event successfully strengthened the brand’s presence within a new market and targeted audience.